Problem
- Fragmented quantification of impact.
- Inconsistent sustainability efforts.
- Limited knowledge exchange.
Process
- Evaluation of industry efforts and long-term planning.
- Securing stakeholder buy-in through high-quality deliverables.
- Development of active communities that push ESG consideration forward.
Outcomes
- Thought leadership and future-proof foundations.
- Defensible action across ESG pillars.
- Robust, implementable standards.
Track record
Digital Advertising
Porisma supports IAB Europe by providing stewardship of the Sustainability Standards Committee, which brings together digital ad stakeholders to produce vital deliverables and a reliable framework for the ecosystem's management of ESG issues. Working groups rich in expertise and dedication to a viable future support outputs such as:
- The State of Readiness, an annual progress report that probes the ecosystem's perspectives and actions.
- Mappings of sustainability-related solutions across the ecosystem that highlight gaps and underpin standardization.
- A robust and implementable methodology for estimating digital ad emissions based both on the common denominator between industry practices and new methods and data.